The world’s largest immersive spherical experience center “MSG Sphere” has been completed, and various cutting-edge technologies have subverted the on-site immersive entertainment industry.
来源：和桥机构 | 发布时间：2023-07-11
Las Vegas, as the “world entertainment capital”, is constantly creating miracles of entertainment experience. Recently, the world’s largest immersive spherical experience center “MSG Sphere” has received widespread attention. It is understood that this will be the world’s first spherical immersive top entertainment venue. On July 4th, it lit up its huge LED screen for the first time, presenting a brilliant and spectacular visual effect, marking the arrival of a new era of immersive entertainment. The exterior of the sphere is covered with LED screen panels, from the “hello world” transmitted to the world, to the huge eyeballs with visual effects, to vivid water ripples and moons with beautiful surface textures, like an entrance to a fusion of different worlds. The building was designed by Populous, a global top sports venue design company. They are responsible for designing many world-class sports venues, including the National Speed Skating Hall “Ice Ribbon” for the Beijing Winter Olympics and the main stadium “London Bowl” for the London Olympics.
01 World’s first full-screen building
MSG Sphere is 112 meters high and about 157 meters wide at its widest point. It has 17,500 seats and a central stage. All seats will provide high-speed Internet access. The indoor area is equipped with the world’s largest and highest-resolution LED screen. Its pixels can reach 19,000 x 13,500. The audience can see clear images from 150 meters away. Its screen coverage area exceeds three football fields and surrounds the stage, above the stage and behind the stage, providing audiences with an immersive experience that is 100 times clearer than today’s best high-definition TV. After completion, it will be able to meet various types of activities such as immersive experience, art exhibitions, concerts, award ceremonies, product launches, sports events, residency plans, family performances and so on. The exterior of the building is equipped with a programmable LED screen of 54,000 square meters. It can customize video images or advertising photos and also allow outside audiences to feel the performance inside. It is not just a high-definition large screen. The entire sphere is also equipped with advanced acoustic systems called “beamforming technology”, which can directly transmit multiple audio streams to each seat at the same time.
02 Cutting-edge technology creates a “real” immersive experience MSG creates an immersive experience in terms of vision, hearing, touch and taste.
Visual system There is a large LED screen in the venue with an area of more than 15,793 square meters. The display area is more than 40 times that of IMAX. MSG plans to use 10 8K cameras to capture panoramic videos in order to obtain higher-definition images. There is no need to wear glasses in the venue to enjoy VR experience. Auditory system MSG Sphere is not just a high-definition large screen. The entire sphere is also equipped with advanced acoustic systems called “beamforming technology”. It can directly transmit multiple audio streams to each seat at the same time. For example, when translating keynote speeches for international audiences, listeners no longer need headphones. They only need to sit in their assigned seats to hear local language translations. Tactile system In addition, subsonic tactile systems will use vibration to make guests truly feel the surrounding sound. The floor can vibrate together with seats and bass notes; different vibration effects can also be generated according to different scenes. Olfactory system Secondly, there is a customized aroma system for olfactory systems. Corresponding odors are released on site according to different activity themes, thereby bringing audiences a comprehensive three-dimensional experience from multiple dimensions such as vision, touch and smell.
03 Complex spherical structure construction technology
In addition to unique on-site immersive experiences, the construction method of the entire project is also different from others. The project started construction in 2018 and drilled nearly 600 piles and excavated about 84,000 cubic meters of materials. This is not to prevent sphere movement but to support the weight of huge structures and create a 5,000-square-meter basement for facilities such as activities and changing rooms that make venues operate. The upper structure of the building is connected by four concrete cores and 9,700 tons of steel into a series of tensioned circular beams that support the weight of an 11,000-ton roof. Due to spanning such a large distance, the team had to locate some of the largest and heaviest parts with the world’s fourth-largest crawler crane from Belgium. To build the roof, the team first assembled an 86-meter-high support tower in the middle, then placed a 154-ton compression ring on top, and finally connected all 32 steel trusses together. The process can be said to be quite complicated (the roof of the dome is built with 32 trusses, each weighing more than 100 tons and self-supporting). Outdoors, the dome will have 60,000 square feet of programmable lighting powered by external high-definition LED screens. This will make the outside as impressive as the inside and provide ample space for displaying upcoming entertainment and brand partnerships. The Sphere is scheduled to open on September 29th this year. The opening event is “U2: UV Achtung Baby Live at Sphere”, which is a series of 25 concerts around this Irish band’s milestone 1991 album “Achtung Baby”, which will last until mid-December. Ticket prices start at $140. The appearance of MSG Sphere has subverted the on-site immersive entertainment industry and brought unparalleled entertainment and visual experience to people. It is also another miracle of Las Vegas, the “world entertainment capital”.
世界上最大的球形沉浸式体验中心「MSG Sphere」落成，各种尖端科技颠覆了现场沉浸式娱乐行业
拉斯维加斯作为“世界娱乐之都”，不断地创造着娱乐体验的奇迹。近日，世界上最大的球形沉浸式体验中心「MSG Sphere」受到广泛关注。
据了解，这将是世界首创的球形沉浸式顶级娱乐场所，在7月4日首次点亮了其巨大的 LED 屏幕，呈现绚烂而壮观的视觉效果，标志着沉浸式娱乐新纪元的来临。
球体外观布满LED屏幕面板，从向世界传递的”hello world”、视效炸裂的巨大眼球，到生动的水波纹和具有美丽表面纹路的月球等，宛如异世界融合地球的入口。
该建筑由全球顶级体育场馆设计公司 Populous 设计，他们负责设计了许多世界顶级的体育场馆，包括北京冬奥会的国家速滑馆“冰丝带”、伦敦奥运会的主体育场“伦敦碗”等。
01世界首创全面屏建筑
MSG Sphere高112米，最宽处约为157米，拥有17,500 个座位以及一个中央舞台，所有座位都将提供高速互联网接入，室内配备世界上最大、分辨率最高的 LED 屏幕，其像素可以达到19,000 x 13,500，观众可以从150米外看到可以看到清晰的影像。
它的屏幕覆盖面积超过三个足球场，环绕舞台、舞台上方和舞台后方，为观众提供比当今最佳高清电视清晰100倍的完全身临其境的体验。
建成后将可以满足沉浸式体验、艺术展览、音乐会、颁奖典礼、产品发布、体育赛事、驻留计划、家庭表演等各种类型的活动。
建筑的外立面，配有54,000 平方米的可编程LED屏幕，可自定义视频图像或广告照片，也可以让外面的观众感受到场内的演出盛况。
它不仅仅是一个高清超大屏幕，整个球体还安装了被称为“波束成形技术”的先进声学系统，它可以将多个音频流同时直接传送到各个座位。
02尖端科技打造“真”沉浸式体验
MSG从视觉、听觉、触觉、味觉多个方面共同打造沉浸式体验。
视觉系统
场馆内有一大块15793多平方米的LED屏幕，显示面积是IMAX的40多倍，MSG计划采用10台8K摄像机来捕获360度全景视频，以获得更高清的画面。场馆内无需佩戴眼镜，就可以享受VR体验。
听觉系统
MSG Sphere不仅仅是一个高清超大屏幕，整个球体还安装了被称为“波束成形技术”的先进声学系统。它可以将多个音频流同时直接传送到各个座位。例如在为国际听众翻译主题演讲时，听众不再需要耳机，只需要在分配的座位上坐好，就能听到本土语言翻译。
触觉系统
另外，次声触觉系统将利用振动让客人真正感受到周围的声音，地板可以让座椅与低音音符一起震动；也可以根据场景，产生不同振动效果。
嗅觉系统
其次，还有为嗅觉系统定制的气味体系，现场根据不同的活动主题释放对应的气味，进而从视觉、触觉、嗅觉等多个维度为观众带来全方面立体的体验。
03复杂的球形结构建筑技术
除了现场独特的沉浸式体验外，整个项目的建造方式也不同于其他，项目于2018年开始动工，钻探了近600个桩，挖掘了约84,000立方米的材料。这并不是为了阻止球体移动，而是为了支撑巨大结构的重量，并为活动、更衣室和其他使场地运转的设施创造一个5,000 平方米的地下室。
该建筑的上部结构由四个混凝土芯与9,700吨钢材连接在一起，形成一系列张紧的环形梁，以支撑11,000吨屋顶的重量。由于跨越如此大的距离，团队不得不从比利时运来世界第四大履带起重机来定位一些最大和最重的部件。
为了建造屋顶，团队先在中间组装了一座86米高的支撑塔，然后在顶部放置一个154吨的压缩环，最后才将32根钢桁架全部连接在一起，过程可以说是相当复杂（圆顶的屋顶是用32个桁架建造的，每根都重超过100吨，并且是自支撑的）。
在室外，穹顶将拥有60000平方英尺的可编程照明，由外部高清LED屏幕供电，这将使外部与内部一样令人印象深刻，并为展示即将到来的娱乐和品牌合作伙伴关系提供充足的空间。
The Sphere计划于今年9月29日正式开幕。开幕活动是“U2：UV Achtung Baby Live at Sphere”，这是一系列围绕这支爱尔兰乐队具有里程碑意义的1991年专辑《Achtung Baby》的25场音乐会，持续到12月中旬。门票价格从$140起。
MSG Sphere 的出现颠覆了现场沉浸式娱乐行业，为人们带来无与伦比的娱乐和视觉体验，也是「世界娱乐之都」拉斯维加斯的又一奇迹。
